In previous years we were building up the campaign.
Spotify’s global creative director, Alex Bodman, told Wired: As always, the ads will show local favorites in whatever region they’re put up. In total, the Wrapped billboards will appear in 12 countries and feature up to 50 artists, including Ariana Grande and Post Malone. Careful, one of them might be behind you.” And the one that made me laugh the hardest? “22 fan-made Engagement Party playlists featured Florida Georgia Line’s ‘Talk You Out of It.’ Umm…” Another reads “ My Favorite Murder was the favorite podcast of 327,676 people on Spotify this year. In fact, several of the ads center around playlists and podcasts.
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